Through the Common App platform, we reach more than two million students, counselors, and admissions professionals each year. Given this unique access, we are embarking on a strategic planning process to begin reimagining the college preparation and application experience.
"In this rapidly evolving higher education landscape, we are eager to engage our members, counselors, students, and other important stakeholders in envisioning the Common App’s future in support of its mission to promote access, equity, and integrity in the college admission process,” said Jenny Rickard, Executive Director of The Common Application.
We're excited to share with you that The Common Application’s Board of Directors Strategic Planning Committee selected Tomorrow Partners, a globally recognized human-centered design firm, to join us in this process. Your participation will be key.
Over the coming months, with the assistance of Tomorrow Partners, we will be engaging members, counselors, partners, students, and others in these critical conversations through workshops and focus group meetings. Your opinions and perspectives are essential to our work and focus on next generation innovation. We're looking forward to collaborating with you as we imagine tomorrow.