Tips, resources and marketing materials for Common App member institutions.
Common App membership enables higher education institutions to expand their reach, support access, and gain insight into their admissions processes.
Whether you've recently joined Common App, or you are a returning member, we want to help you get the most out of your membership. Our member toolkit contains tips and best practices for promoting your institution’s presence on Common App, including press release templates, social media toolkits, and guidelines for building your Explore Colleges profile. See how we can help you deliver an excellent experience for applicants and optimize your recruitment efforts through Common App.
We want to make it as easy as possible for institutions to connect with future students and engage them early on in their college search.
What you’ll find:
Press Release TemplatePDF
Social media can be an effective tool to reach prospective students and help them learn more about your campus environment and what your unique student experience has to offer. Our collection of sample posts can be used on multiple platforms, including Twitter, Facebook, Instagram, and LinkedIn. Take advantage of the wide variety of opportunities to connect with Common App and partners to further promote your membership and engage in ongoing thought-leadership dialogues. Our platform is here to help amplify your message.
How to engage:
Social Media ToolkitPDF
Your institution may have dedicated communications and events tailored directly to the counseling community. These opportunities can be leveraged to highlight the tools and resources counselors can take advantage of as they help students work through the Common App.
What you can leverage:
Throughout the year, we celebrate and lift up students through the Reach Higher Initiative, designed to inspire post-secondary success and provide tools to help students get to and through college.
We know that applying to college is just one step in the process. With programs such as College Signing Day and Beating the Odds, we hope to educate students about and prepare them to help them make the most out of their college experience.
Ways to get involved:
Engaging with counselorsPDF
The Explore Colleges Profile is a great way for you to showcase your institution’s unique attributes to potential applicants. We’ve included some best practices and tips to show how you can demonstrate what potential future students can expect from your campus experience.
Best practices for building your Explore College Profile:
Navigating Common App's Explore Colleges ProfilesPDF
Throughout the year, Common App hits the road to talk with counselors about enhancements to the application, as well as our organizational priorities and goals. These trips are especially impactful when our members join us on the road to talk with the counseling community about how a Common App membership impacts their enrollment and outreach goals. If you are interested in co-presenting with Common App at a local or national conference, please contact your Member Services representative.