Common App at NACAC 2025

Find us at booth #823

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The Kemba Live stage with stars hanging from the ceiling.

Cheers to 50 Years!

Celebrate with Common App

Thursday, September 18
7:15 pm –10 pm ET

Mix, mingle, and celebrate Common App’s 50th anniversary with food and drinks at Kemba Live, located in the heart of downtown Columbus' Arena District.

No RSVP or registration required. Join us!

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Connect with Common App

Data that Matters: Understanding funnel and peer comparisons with Common App

Common App’s new Analytics charts provide all member colleges with a wealth of informative, timely, and trustworthy data, refreshed daily. Explore these tools and share ideas with colleagues about how to leverage your data to inform your strategic goals and analyze your recruitment strategies. (For Common App members only)

Thursday, September 18
8:30 am – 10:00 am

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Counselor Breakfast with Common App

High school counselors and college access professionals, join us for a morning of coffee, refreshments, and conversation. Common App is committed to lowering barriers for students pursuing higher education and has set a moonshot goal to close our equity gap in low- and middle-income students applying to college by 2030. 

Thursday, September 18
9 am – 10 am

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Keeping it Fresh: Strategies for Agile Information Sharing

In an era of rapid change, quickly collecting, analyzing, and sharing information is key to empowering teams and partners. This session covers strategies for efficient information monitoring, curation, and distribution, best practices for stakeholder communication, and how these approaches help us navigate the evolving educational landscape.

Friday, September 19
8:30 am – 9:30 am

Beyond the Price Tag: Conveying Institutional Value to Students and Families

Public perception of the value of a college degree has taken a blow. This session will briefly outline the factors contributing to growing skepticism about the value of college and discuss the importance of conveying the value of individual institutions when recruiting students. Join us as we explore concrete examples of how some institutions convey value, while also acknowledging our larger role as stewards of college access.

Saturday, September 20
9:30 am – 10:30 am

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Common App impact

Common is celebrating 50 years! Since 1975, Common App has helped millions of students navigate college admissions and unlock opportunity. View stories from our community or share your own and help shape the future.

Share your story
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Check out what's new with Common App

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Ask us anything

Counselor Conversations with Common App is a monthly ask-me-anything series built for counselors and educators. Each session kicks off with a quick 10-minute overview of a topic, followed by a 20-minute open Q&A, giving you the chance to ask questions and get practical answers to support your students.

Join the conversation
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Counselor resources

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Explore colleges

Help your students search, explore, and virtually tour over 1,000 Common App member colleges across the globe.

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Order a Common App map

Request a free national or regional map poster of Common App member colleges for your office or classroom.

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Create a practice account

Create a Common App practice student account as an education professional to familiarize yourself with the ins and outs of navigating the application.

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Tutorials

Check out Common App’s YouTube channel for video tutorials that walk students through different sections of the application.

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Student resources

Discover our toolkit of college application resources in English and Spanish.

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Advising resources

Check out our recommender guide, including resources for developing a school profile and writing letters of recommendation.

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Free training

Request in-person and virtual training for schools, districts, and organizations. These sessions can be tailored for your specific audience.

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View research

Follow application trends and learn key insights from our research briefs and state reports.

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Stay informed

Keep up with all things Common App and get our monthly digest of news and updates.

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Recommender support portals

Still have questions? Find more information on our support portals. 

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