Common App Provides Powerful Visual Data Analytics

May 10, 2017

Common App Provides Powerful Visual Data Analytics

While The Common Application is expanding the student population we serve by releasing a new transfer application that is more accommodating of returning adult students and students applying from community colleges, we are also providing our diverse membership with a visual analytics tool, Common App Insight, to harness Common App data more effectively. Common App Insight is a new reporting and visual analytics tool that will allow permission-based administrators to access visual, drill-down reports on their applicant population through a collaboration with Liaison International, the leading graduate and professional admissions solution provider.

The Common Application and Liaison have compatible and like-minded goals in enrollment management for higher education supporting and serving different yet complementary segments of the evolving admissions landscape. Common App Insight as well as the new transfer application stem from the efforts of several member advisory committees established in spring 2014.

“Working with Liaison and our advisory committees, we're excited to offer our member colleges and universities the valuable data insights they need to better understand overall enrollment patterns and achieve their goals," said Jenny Rickard, President and CEO of The Common Application. "We know how vital it is for our members to have a comprehensive view of their data, so that they have the best insight into applicant behavior."

Common App member institutions that use Common App Insight will receive intuitive reports of the data - from current Common App applicants - that are easy to filter, drill down, and export to multiple formats (PDF, image, or data) and will facilitate a wide variety of population-specific and historical comparisons. Members will also have the ability to obtain ongoing submitted applicant data integration throughout the 2017-2018 admission cycle.

Through Common App Insight:

* Members can compare current year data to Common App data from the prior four years.

* There will be application funnel reports, geographical reports, and demographic reports.

* Customizable reports will be filterable based on key characteristics of members' application pools like first generation status, sex, race/ethnicity, and citizenship.

Available this fall, Common App Insight will present information about both first-year and transfer applicants. We will be considering additional functionality in future releases.