New Features Enhanced Content and Refreshed Design

Sep 08, 2015

New Features Enhanced Content and Refreshed Design

The Common Application recently unveiled a redesign of its public-facing website, Updated to help students and parents to better understand the college admissions process, the site combines a modern design with expert content and smoother navigation.

The most significant changes to the site are the additions of the “How to Prepare” section, which provides practical action items and advice for students in preparing for college well before the application process starts, and the “What's (app)ening ” blog which will be used to share tips and the latest in admissions news. Highlights of the site also include a robust “How to Apply” section with helpful instruction for all prospective applicants and a comprehensive FAQ and application dictionary.

"For many students, the opportunity to go to college can be the catalyst in positively impacting the trajectory of their life.  We believe that all students - and their parents, teachers, counselors, coaches, and mentors  - should have access to the resources necessary to help guide them in this journey, " said Paul Mott, chief executive officer of The Common Application.  "With this redesign, we are better positioned to meet the needs of students who ready to apply to college as well as students who are – or should be – in the exploratory stages of considering post-secondary education."

The look and feel of the application itself remains unchanged although there have been several functionality enhancements. 

“Throughout the past year, we have listened to valuable feedback from students and counselors through meetings and focus groups. The website is just one of several resulting initiatives that we will roll out in the coming year. We hope that students, parents, and counselors will find a more focused and engaging experience,” said Aba Blankson, director of communications.